Go to any marketing conference today and you will hear a lot about breaking down marketing silos. No more marketing fiefdoms in the form of search, display, email and affiliate. The mobile obsessed, non-linear consumer journey has forced marketing teams … Read More
Consumer behavior is hurtling toward a new paradigm favoring mobile apps over websites. It is now well documented that consumers are spending most of their time in mobile apps and by some estimates, time spent in apps is upwards of … Read More
To uncover insights about engagement and conversion in today’s app-centric consumer journey, we’re conducting unique research this holiday season about optimizing omnichannel campaigns by deep linking to mobile apps vs. mobile websites.
We’re inviting select advertisers (or agencies) to participate and in return … Read More
App deep linking has been getting a lot of press coverage this year. As consumers spend more time on mobile devices and within their favorite apps, publishers, brands and agencies are scrambling to find ways to drive engagement and mobile … Read More
One of the easiest ways for marketers to get started with mobile deep linking is to promote your brand’s social marketing pages using intelligent links that will check for the social app on the user’s device. The mobile apps for … Read More
For brands and retailers that have a mobile app, simply driving installations can be challenging. The good news is that most brands have been spending the last several years working hard to build a strong social following on Facebook, Twitter, Pinterest … Read More
There’s been a lot written about Google App Indexation in the mobile and advertising trade press. Anyone with an app to promote on the Android platform can potentially benefit because when your app is indexed Google is able to find … Read More
Omni-channel marketing is more than a marketing buzzword, it means survival for online retailers battling Amazon. Publishers, brands and agencies are striving to blur the online\offline shopping experiences in ways that provide better customer service, better selection and more convenience.
A … Read More
