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Google App Indexation

5 App Deep Linking Myths

September 6, 2019 |

The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. This capability is important for marketers and advertisers because user experience is … Read More

AMP vs. App Indexing: How Mobile is Forcing Google to Bait-and-Switch Developers

September 30, 2016 |

As the app and web economies compete for consumers, the technology that determines what consumers see on the first page of Google search results remains a key focus for app developers. Continuously improving a brand’s presence on the first page … Read More

IR Mobile 500 Retailers Slow to Adopt Deep Linking Capabilities

September 23, 2015 |

App deep linking has been getting a lot of press coverage this year. As consumers spend more time on mobile devices and within their favorite apps, publishers, brands and agencies are scrambling to find ways to drive engagement and mobile … Read More

Deep Linking Tip #5: Index your mobile apps on Android

September 18, 2015 |

There’s been a lot written about Google App Indexation in the mobile and advertising trade press. Anyone with an app to promote on the Android platform can potentially benefit because when your app is indexed Google is able to find … Read More