• Leading outdoor gear retailer REI gained new insights about mobile consumers by using “web-to-app” marketing. Optimizing when to launch their mobile app vs. mobile website from display advertising, search marketing, email and social channels is helping to bridge the marketing divide between desktop and the new app economy.

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  • Mobile deep linking strategies can help retailers can be more nimble in their efforts to reach consumers yet only a handful of the IR Mobile 500 have taken steps to support app deep linking on iOS and Android. The majority of retailers still send mobile traffic – including loyal app users – to mobile websites. Why the slow adoption? Complexity, resources and the disconnect with marketing departments.

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  • On retailers are navigating a complex web browser jungle when deep linking to apps vs. websites. A combination of technology and services can give marketers campaign-level control over launching app vs. web while considering audience, product, time of day, app usage frequency and other insights.

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SDKs and APIs are only part of the deep linking equation.
We’ve got the expertise, technology and services to optimize deep linking for multi-channel retailers as they capitalize on mobile moments throughout the consumer journey.

Say Hello to URLgenius

URLgenius provides you with enterprise deep linking designed for omnichannel marketers. No SDKs, APIs or IT resources needed, this easy-to-use tool empowers marketers to control when a link opens an app vs. mobile website. Control deep linking to your app or mobile website based on audience segment, app usage frequency, product category and promotion or time of day. Optimize your multi-channel campaigns in a whole new way.

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Don’t miss another mobile moment.

Whether you need support for specific deep linking projects or continuous deep linking optimization services, we can help your online business increase mobile engagement and conversion. Contact us for help across marketing channels, across apps or for basic information on how to get started.