Apple is making moves to gain more control over advertising and attribution. No matter which app you need to link into or whether it’s web banners, deferred deep linking or custom QR codes. Now is the time for marketers and agencies to think differently and consider privacy-centric platforms that let you break free from attribution SDKs while lowering your acquisition and re-engagement costs.Read More
Google’s unified app and web analytics will help marketers discover new engagement insights as customers move between the app and website from different marketing channels. Google’s new unified view can help marketers understand and predict the consumer journey which in turn can help the business create better brand and commerce experiences. Marketers from the web and app teams should work together to develop new deep link strategies for campaigns across channels. Deep link platforms allow the marketer to manually or dynamically append UTM parameters to both the web and app destinations all within a single link.Read More
App deep links for Spotify and other music streaming apps can be used in any marketing channel. Here are four innovative tactics that you should try right now. Read More
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