The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. This capability is important for marketers and advertisers because user experience is … Read More
App deep linking with Universal Links and Firebase is confusing because sometimes it works and sometimes it doesn’t. Deep linking doesn’t have to be a headache for marketers and agencies. This article explains why and how marketers can use cloud-based deep linking platforms to create their own deep links independent of these technologies.Read More
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