Brands and retailers spend millions of dollars on search marketing every year. Expected to reach over 130 billion USD in spending worldwide, paid search continues to be a top driver of brand engagement and sales for all types of retailers.
Display advertising continues to dominate multi-channel marketing spend. According to eMarketer, in the U.S. alone, spending on display advertising is projected to reach a staggering $37.36 Billion USD.
What’s even more striking, however, is the split between desktop and mobile … Read More
As the holiday season approaches, online retailers have all things mobile on their minds as ecommerce headlines are dominated by a wide range of mobile related trends including consumer behavior, cross-device advertising, Mobilegeddon, app indexation, deep linking and Google buy … Read More
For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More
(Read in entirety at Multichannel Merchant. Published 2012)
You’ve got iOS and Android apps. You already know discovery in the App Store and Android Market is a challenge. Now there’s a powerful new channel consumers can use to find and … Read More
(Read in entirety at Multichannel Merchant. Published 2009)
Consumers may love faceted navigation, but Google hates it
I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and … Read More
(Read in entirety at Multichannel Merchant. Published 2008)
Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no idea who … Read More
(Read in entirety at Multichannel Merchant. Published 2007)
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects. You routinely spot-check your Google indexation and your rankings … Read More