Promoting events can be challenging especially when trying to reach a targeted audience. Display ads, email, and search marketing are all tried and true methods for driving traffic to event websites. Social networks, however, are playing a more important role … Read More
Anyone can create deep links into Snapchat lenses for use in other apps and marketing channels. Deep linking to your Snapchat lens from email, websites, QR codes or other apps gets your audience back into Snapchat directly to your lens with one click. Read More
Google’s unified app and web analytics will help marketers discover new engagement insights as customers move between the app and website from different marketing channels. Google’s new unified view can help marketers understand and predict the consumer journey which in turn can help the business create better brand and commerce experiences. Marketers from the web and app teams should work together to develop new deep link strategies for campaigns across channels. Deep link platforms allow the marketer to manually or dynamically append UTM parameters to both the web and app destinations all within a single link.Read More
App deep links for Spotify and other music streaming apps can be used in any marketing channel. Here are four innovative tactics that you should try right now. Read More
The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. This capability is important for marketers and advertisers because user experience is … Read More
URLgenius is used around the world by marketing agencies large and small. We Are Social is a well know international marketing agency with offices around the world. Recently, the company did some testing with the URLgenius platform and were so impressed with the platform, paid media manager, Alexandra Williams, participated in a blog post about her experience and why URLgenius is an important part of their strategy for paid social media campaigns.Read More
According to eMarketer, adults in the U.S. spent 90% of smartphone time and 77% of tablet time in mobile apps vs. browsers in 2018. Linking to apps has become increasingly important for marketers and agencies to increase conversion. Routing … Read More
News of Amazon’s new holiday toy catalog took the business press by surprise early this month, with each piece of coverage taking note of the irony, for starters, that the e-commerce giant is sending out a print catalog. As … Read More
Most global brands automatically route international traffic to local websites by detecting various signals from the device. This automatic detection and redirect typically occurs without the visitor having to select choose their location each time they visit the site. … Read More
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