Did you know that today’s smartphone consumer has just a 1 in 5 chance of accessing mobile content from the largest US retailers? This is the surprising conclusion from new, original Pure Oxygen Mobile research, featured in the 2012 Internet … Read More
Freshness at Search Engine Land today!
Google says 21% of advertisers have a mobile optimized website. But just how “smart” is your mobile site at properly handling deep page requests from smartphone customers? In this column, I summarize original site … Read More
Posted by Brian Klais
If you’re a smartphone user in 2011, I’m sure you’d agree with me that the mobile consumer web sucks more than it should. Even retail brands that offer mobile-friendly content often frustrate would-be consumers by … Read More
In this post I suggest a distinction for brands between being “mobile friendly” and being “mobile optimized.” I think it’s important to recognize how too narrow a definition of “mobile-friendliness” can alienate mobile consumers. I advocate for taking a more … Read More
Good overview from Charlene Li on the challenges of determining social relevance.
I agree partially with Charlene: the challenge of engineering social relevance algorithms is, in part, about ascribing meaning to available social metadata.
As we learned with Google and … Read More
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