The Rise of Facebook Messenger and How Deep Linking to Your Brand Profile Increases Followers
In the summer of 2016, Facebook released some stunning success metrics for its Messenger app. Monthly active users (MAUs) reached 1 billion and over … Read More
Brands and retailers spend millions of dollars on search marketing every year. Expected to reach over 130 billion USD in spending worldwide, paid search continues to be a top driver of brand engagement and sales for all types of retailers.
Display advertising continues to dominate multi-channel marketing spend. According to eMarketer, in the U.S. alone, spending on display advertising is projected to reach a staggering $37.36 Billion USD.
What’s even more striking, however, is the split between desktop and mobile … Read More
As the holiday season approaches, online retailers have all things mobile on their minds as ecommerce headlines are dominated by a wide range of mobile related trends including consumer behavior, cross-device advertising, Mobilegeddon, app indexation, deep linking and Google buy … Read More
For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More
(Read in entirety at Multichannel Merchant. Published 2012)
You’ve got iOS and Android apps. You already know discovery in the App Store and Android Market is a challenge. Now there’s a powerful new channel consumers can use to find and … Read More
(Read in entirety at Multichannel Merchant. Published 2009)
Consumers may love faceted navigation, but Google hates it
I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and … Read More
(Read in entirety at Multichannel Merchant. Published 2008)
Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no idea who … Read More
(Read in entirety at Multichannel Merchant. Published 2007)
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects. You routinely spot-check your Google indexation and your rankings … Read More
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