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10 Ways To Play Google’s Delay in Securing Mobile Search

November 21, 2011 |

Happy Thanksgiving week!

Today over at Search Engine Land, I look at Google’s recent introduction of “secure search” as it relates to mobile search, and in particular, it’s absence from mobile Google queries. I think this is fairly surprising, since … Read More

Why Mobile Is Spinning Our New Invisible Web

October 24, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

It’s been about a decade now since marketers woke up to the reality of the deep “invisible Web” – that mass of dynamic content search engines couldn’t see, index, or associate … Read More

Remember the Invisible Web? It’s Making a Mobile Comeback

October 24, 2011 |

Get a fresh shot of Pure Oxygen today at Search Engine Land.

In this new series kickoff, I provide provocative commentary on our original research into the visibility of mobile site content from leading retailers in the US. Here’s the … Read More

How to Create QR Codes with Optimal URL Strategies in Mind

September 26, 2011 |

Freshness at Search Engine Land today!

QR codes are “mobile links” that demand brevity from your SEO’d URLs – but how much is enough? In this piece, I explore the science of QR code creation, how URL size and error … Read More

How To Create QR Codes With Optimal URL Strategies In Mind

September 26, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut … Read More

How Integrated QR Codes Will Disrupt Your PPC Strategy

August 29, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, … Read More

How to Use QR Codes To Reduce Your PPC Spend

August 29, 2011 |

Freshness at Search Engine Land today!

This summer, the USPS brilliantly offered a discount to mailers who integrated QR codes with their direct mail. 33% of all mail took advantage of this offer. In our view, this event has raised … Read More

How QR Codes Are Becoming The New Link Building

August 1, 2011 |

Freshness at Search Engine Land today!

Quick Response (“QR”) codes have emerged as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. In this month’s column, titled “The New Link Building: How QR Codes Disrupt More … Read More

The New Link Building: How QR Codes Disrupt More Than URLs

July 25, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

Last month, I introduced the idea that QR codes could disrupt your URL strategy. Today, I’ll complete the theme with examples, and best-practice methods for optimizing QR code URLs. Let me summarize my … Read More