Google’s unified app and web analytics will help marketers discover new engagement insights as customers move between the app and website from different marketing channels. Google’s new unified view can help marketers understand and predict the consumer journey which in turn can help the business create better brand and commerce experiences. Marketers from the web and app teams should work together to develop new deep link strategies for campaigns across channels. Deep link platforms allow the marketer to manually or dynamically append UTM parameters to both the web and app destinations all within a single link.Read More
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