Every online marketer around the world is probably familiar with Google Analytics for measuring web traffic and campaign attribution, but what about mobile apps? Marketers are discovering that with the right campaign link it’s possible to route traffic to a brand’s … Read More
Mobile App Deep Linking and Attribution
App deep linking platforms like URLgenius enable marketing campaign managers to launch a page or a feature of your mobile app vs. mobile website. This deep linking capability is possible without SDKs or costly … Read More
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