Image
Top
Navigation

google firebase

Google’s Unified App and Web Reporting Inspires New Deep Linking Strategies

September 25, 2019 |

Google’s unified app and web analytics will help marketers discover new engagement insights as customers move between the app and website from different marketing channels. Google’s new unified view can help marketers understand and predict the consumer journey which in turn can help the business create better brand and commerce experiences. Marketers from the web and app teams should work together to develop new deep link strategies for campaigns across channels. Deep link platforms allow the marketer to manually or dynamically append UTM parameters to both the web and app destinations all within a single link.Read More

5 App Deep Linking Myths

September 6, 2019 |

The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. This capability is important for marketers and advertisers because user experience is … Read More