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Big News: Google is Changing the Rules for Smartphone Search Results

June 11, 2013 | | 1 Comment

According to today’s post on Google’s Webmaster Central blog, the search giant is set to roll out algorithm changes that will result in higher rankings for sites that follow Google’s Mobile SEO recommendations, and lower rankings for sites that … Read More

Google’s New iOS Maps App and URL Scheme

December 13, 2012 | | 2 Comments

Google launched the long-awaited, revamped Google Maps App for iPhone/iOS users left wandering, aimlessly (and suffering withdrawal) since iOS6 was released this fall. Yay Google!

Besides restoring iOS users with access to Google’s much more reliable map results, the rebuilt Maps app is … Read More

Google Strips Keyword Data on iOS6 Searches – But Not Android? Not Yet…

September 28, 2012 |

Marketers are starting to hear a new “giant sucking sound.” It’s the sound of vital iPhone and iPad search data being taken from their analytics with each new installation of iOS6.

This development was uncovered here and discussed at Search Engine Land. … Read More

7 SEO tips to help Google like your iOS and Android apps

February 21, 2012 |

(Read in entirety at Mobile Marketer or Mobile Commerce Daily.)

It is the season of love. And if you are among the 57 percent of brands or 67 percent of agencies investing in iOS and Android applications this year, you … Read More

Give Thanks Google Hasn’t Secured Mobile Search Data – Yet

November 21, 2011 |

(Read in entirety at Search Engine Land. Published 2011.)

As we approach Thanksgiving in the US, Google’s recent introduction of secure search understandably left many in SEO-land feeling more like the 99% these days – betrayed and powerless over the … Read More

10 Ways To Play Google’s Delay in Securing Mobile Search

November 21, 2011 |

Happy Thanksgiving week!

Today over at Search Engine Land, I look at Google’s recent introduction of “secure search” as it relates to mobile search, and in particular, it’s absence from mobile Google queries. I think this is fairly surprising, since … Read More

Why Mobile Is Spinning Our New Invisible Web

October 24, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

It’s been about a decade now since marketers woke up to the reality of the deep “invisible Web” – that mass of dynamic content search engines couldn’t see, index, or associate … Read More

Remember the Invisible Web? It’s Making a Mobile Comeback

October 24, 2011 |

Get a fresh shot of Pure Oxygen today at Search Engine Land.

In this new series kickoff, I provide provocative commentary on our original research into the visibility of mobile site content from leading retailers in the US. Here’s the … Read More

3 Tips To Detect & Fix Mobile Search Leaks, Improve Your CTR

February 14, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

Mobile marketers love the data Google announced recently at the “Think Mobile” event. First, they shared that one in seven queries (15%) now happen on smartphones — up from 10% six … Read More