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Mobile optimization

App Deep Linking: Making Web Links That Adapt to Mobile Apps

January 21, 2015 | | 3 Comments

Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.

One … Read More

The Retail Shift from Mdots to Responsive and Dynamic Serving

January 19, 2015 | | 8 Comments

While most retailers still used dedicated mobile sites to power their mobile shopping in 2014, a significant shift is underway as retailers migrate towards responsive design and dynamically served mobile sites.

Based on mobile SEO audits Pure Oxygen Labs … Read More

Big News: Google is Changing the Rules for Smartphone Search Results

June 11, 2013 | | 1 Comment

According to today’s post on Google’s Webmaster Central blog, the search giant is set to roll out algorithm changes that will result in higher rankings for sites that follow Google’s Mobile SEO recommendations, and lower rankings for sites that … Read More

New Tools To Make Your Mobile Site Golden. Like Fibonacci.

May 8, 2013 |

Today’s post is brought to you at exactly 11:23 (CST) by the numbers 5-8-13. My fellow mathletes will recognize that as a sequence of Fibonacci numbers where each subsequent number equals the sum of the previous two and … Read More