Video marketing has seen explosive growth in the last five years. Consumers have grown accustomed to watching short videos to understand companies, products and services before making purchase decisions. Facebook videos in particular are becoming more important for companies, brands … Read More
Reviews have become increasingly important for all types of businesses. While consumers have grown accustomed to checking reviews before trying a product, business or service, companies in turn now rely on reviews to help drive new business. Facebook reviews in … Read More
Social marketing continues to spark an ongoing revolution in the ecommerce and apparel industries. New brands are launching every day and a hyper-competitive marketplace is inspiring not only great design but innovative marketing technologies that improve the customer experience. Consumers … Read More
Promoting events can be challenging especially when trying to reach a targeted audience. Display ads, email, and search marketing are all tried and true methods for driving traffic to event websites. Social networks, however, are playing a more important role … Read More
Anyone can create deep links into Snapchat lenses for use in other apps and marketing channels. Deep linking to your Snapchat lens from email, websites, QR codes or other apps gets your audience back into Snapchat directly to your lens with one click. Read More
In-app social ads are not the only option for removing friction. Marketers and agencies are finding other solutions that eliminate friction from the consumer journey and move consumers more seamlessly from social apps to retails apps. Rent the Runway, for example, uses URLgenius deep links in their Instagram stories to open the Rent The Runway app to specific product pages.Read More
Google’s unified app and web analytics will help marketers discover new engagement insights as customers move between the app and website from different marketing channels. Google’s new unified view can help marketers understand and predict the consumer journey which in turn can help the business create better brand and commerce experiences. Marketers from the web and app teams should work together to develop new deep link strategies for campaigns across channels. Deep link platforms allow the marketer to manually or dynamically append UTM parameters to both the web and app destinations all within a single link.Read More
App deep links for Spotify and other music streaming apps can be used in any marketing channel. Here are four innovative tactics that you should try right now. Read More
The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. This capability is important for marketers and advertisers because user experience is … Read More
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