Apple’s roll-out of iOS 11 on September 19, 2017 unleashed a number of important changes and upgrades to the iOS consumer experience – creating opportunities and risks for mobile marketers looking to reach and engage app users.
Here are a … Read More
Readers Are Embracing the New York Times’ Digital Strategy
On July 17, 2017 the New York Times reported one of its strongest quarters in recent memory due in large part to the success of the New York times mobile app. … Read More
The website Military.com was launched in 1999 to revolutionize the way the 30 million Americans with military affinity stay connected and informed. Today, it is the largest online military and veteran membership organization — 10 million members strong.
Membership to … Read More
The SoundCloud Platform is Part Music Service Part Creative Hub
A favorite of DJs and music producers, SoundCloud is the go-to platform for all types of musicians, artists, bands and songwriters. The company started as a platform for independent musicians … Read More
Google is famous for announcing important technical news without fanfare. Last night was no exception when it sent a message through the Google Search Console that websites not using HTTPS will be subject to new “not secure” warnings starting in … Read More
Mobile App Deep Linking and Attribution
App deep linking platforms like URLgenius enable marketing campaign managers to launch a page or a feature of your mobile app vs. mobile website. This deep linking capability is possible without SDKs or costly … Read More
Converting Mobile Website Users to App Users
Converting mobile website visitors into frequent app shoppers is important because app shoppers are known to engage more and spend more. Mobile website banners can be an effective tool for increasing awareness, engagement … Read More
The Marketing Objective
JibJab is famous for making funny things worth sharing. The innovative digital media company has been a pioneer in the creation and distribution of online entertainment since 1999. From political satires like the 2004 viral hit “This … Read More
Social is the Dominant Force Behind the Growth in Digital Spend
Mobile continues to transform the advertising industry. Consider some of the highlights from a new U.S. ad spending forecast for 2017 from Emarketer. Total digital spend continues to see … Read More
Recent Comments