App deep linking platforms like URLgenius let you update restaurant profile links with additional deep linking capabilities. Easy-to-use and supports a wide range of different food apps. You can typically control the fallback destination for when the app is not installed. Read More
Regular URLs for music cannot always open music streaming apps and instead the user is sent to a mobile website to login. Each music streaming platform has their own links that open their own app requiring marketers to promote multiple links. When most of your iOS listeners prefer iTunes while Android listeners prefer Spotify or another music app, a single campaign link that can open either app is ideal.Read More
In-app social ads are not the only option for removing friction. Marketers and agencies are finding other solutions that eliminate friction from the consumer journey and move consumers more seamlessly from social apps to retails apps. Rent the Runway, for example, uses URLgenius deep links in their Instagram stories to open the Rent The Runway app to specific product pages.Read More
App deep links for Spotify and other music streaming apps can be used in any marketing channel. Here are four innovative tactics that you should try right now. Read More
The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. This capability is important for marketers and advertisers because user experience is … Read More
App deep linking with Universal Links and Firebase is confusing because sometimes it works and sometimes it doesn’t. Deep linking doesn’t have to be a headache for marketers and agencies. This article explains why and how marketers can use cloud-based deep linking platforms to create their own deep links independent of these technologies.Read More
According to eMarketer, adults in the U.S. spent 90% of smartphone time and 77% of tablet time in mobile apps vs. browsers in 2018. Linking to apps has become increasingly important for marketers and agencies to increase conversion. Routing … Read More
Most global brands automatically route international traffic to local websites by detecting various signals from the device. This automatic detection and redirect typically occurs without the visitor having to select choose their location each time they visit the site. … Read More
The website Military.com was launched in 1999 to revolutionize the way the 30 million Americans with military affinity stay connected and informed. Today, it is the largest online military and veteran membership organization — 10 million members strong.
Membership to … Read More
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