One of the best kept secrets in mobile marketing is that all of the popular social media apps use well-defined URL address “schemes” for key pages inside the mobile apps. These app URL schemes are typically defined for enabling … Read More
For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More
Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.
One … Read More
UPDATE 9/25/2014: The number of apps in each store continues to rise. Below is an updated chart reflecting the number of apps in each app store as of September 2014.
Stunning. Yesterday, ABI Research estimated mobile users will download 70 billion apps … Read More
Google launched the long-awaited, revamped Google Maps App for iPhone/iOS users left wandering, aimlessly (and suffering withdrawal) since iOS6 was released this fall. Yay Google!
Besides restoring iOS users with access to Google’s much more reliable map results, the rebuilt Maps app is … Read More
Marketers are starting to hear a new “giant sucking sound.” It’s the sound of vital iPhone and iPad search data being taken from their analytics with each new installation of iOS6.
This development was uncovered here and discussed at Search Engine Land. … Read More
Ever wonder why big brands like Amazon, eBay, or Groupon, have their mobile apps ranked prominently on page 1 of Google, while your bundle of awesomeness remains hidden in the bowels of the App Store and/or Android Market?
Read this … Read More
(Read in entirety at Search Engine Land. Published 2011.)
Retail brands with popular mobile apps are benefiting tremendously this holiday season from prominent mobile app visibility in Google’s organic search results.
Search for Groupon, eBay, Amazon, Target, QVC or … Read More
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