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Mobile Search Archives - Page 2 of 2 - App Deep Linking and QR Codes for Amazon, Instagram, YouTube, and Facebook Marketers

How Integrated QR Codes Will Disrupt Your PPC Strategy

August 29, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, … Read More

How to Use QR Codes To Reduce Your PPC Spend

August 29, 2011 |

Freshness at Search Engine Land today!

This summer, the USPS brilliantly offered a discount to mailers who integrated QR codes with their direct mail. 33% of all mail took advantage of this offer. In our view, this event has raised … Read More

Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”

January 14, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to ignite mobile search marketing and propel mobile web marketing into orbit, … Read More

Do You Hear What I Hear: Unwrapping Mobile Searcher Intent

January 14, 2011 |

(Read in entirety at Search Engine Land – December 2010)

With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their consumers: a massive trove of smartphone search analytic … Read More