(Read in entirety at Search Engine Land. Published 2011)
Last time I made the case that you’re not mobile-friendly unless you’re friendly to searchers too. I argued that since the marginal cost of achieving basic SEO is lowered by … Read More
In this post I suggest a distinction for brands between being “mobile friendly” and being “mobile optimized.” I think it’s important to recognize how too narrow a definition of “mobile-friendliness” can alienate mobile consumers. I advocate for taking a more … Read More
Following up on yesterday’s post about calculating relevance from social signals, today’s SEOMoz case study illustrates the effects a tweet can have on organic rankings. Note the link click volume.
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