(Read in entirety at Mobile Marketer or Mobile Commerce Daily)
Mobile is introducing greater complexity than marketers have seen, faster than they are ready to handle it.
While the “mobile media matrix” is not as sinister as the matrix of … Read More
(Read in entirety at Search Engine Land. Published 2011)
Last time I made the case that you’re not mobile-friendly unless you’re friendly to searchers too. I argued that since the marginal cost of achieving basic SEO is lowered by … Read More
In this post I suggest a distinction for brands between being “mobile friendly” and being “mobile optimized.” I think it’s important to recognize how too narrow a definition of “mobile-friendliness” can alienate mobile consumers. I advocate for taking a more … Read More
Following up on yesterday’s post about calculating relevance from social signals, today’s SEOMoz case study illustrates the effects a tweet can have on organic rankings. Note the link click volume.
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