Are you ready to take your QR codes to the next level? Customizing QR codes is the new norm as brands and marketers fiercely compete for scans from tech-savvy consumers who never leave home without their smartphones. Marketers are quickly mastering … Read More
Wondering about the smallest QR code size that can still function? Or the minimum QR size for print? The three most important variables in calculating a QR code are display size, density and scanning distance. Functional scanning distance is determined by display size and density which have an inverse relationship when display size is constant. Platforms like URLgenius remove a lot of the guesswork for you.Read More
Marketers can create deep links and QR codes that will open the SMS app on their iOS and Android device with a pre-populated message. SMS text messaging deep links look like regular links but have app intelligence built in that can open the right SMS app.Read More
According to eMarketer, adults in the U.S. spent 90% of smartphone time and 77% of tablet time in mobile apps vs. browsers in 2018. Linking to apps has become increasingly important for marketers and agencies to increase conversion. Routing … Read More
News of Amazon’s new holiday toy catalog took the business press by surprise early this month, with each piece of coverage taking note of the irony, for starters, that the e-commerce giant is sending out a print catalog. As … Read More
Posted by Brian Klais, November 29, 2011
As a QR strategy and technology guy, I encourage marketers to “QR Everything.” You can imagine my delight yesterday when I discovered in my mailbox a liberal dosage of QR codes on the … Read More
Freshness at Search Engine Land today!
Quick Response (“QR”) codes have emerged as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. In this month’s column, titled “The New Link Building: How QR Codes Disrupt More … Read More
(Read in entirety at Search Engine Land. Published 2011)
Last month, I introduced the idea that QR codes could disrupt your URL strategy. Today, I’ll complete the theme with examples, and best-practice methods for optimizing QR code URLs. Let me summarize my … Read More
Freshness at Search Engine Land today!
With 1600% year-over-year increase in usage, Quick Response (“QR”), codes are emerging as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. What will this mean to the website URLs … Read More
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