Image
Top
Navigation

QR Codes

How to Optimize QR Codes for Display Size and Scanning Distance

August 2, 2021 |

Wondering about the smallest QR code size that can still function? Or the minimum QR size for print? The three most important variables in calculating a QR code are display size, density and scanning distance. Functional scanning distance is determined by display size and density which have an inverse relationship when display size is constant. Platforms like URLgenius remove a lot of the guesswork for you.Read More

How Marketers and Agencies Can Setup App Deep Linking with a Brand Domain

January 31, 2019 |

According to eMarketer, adults in the U.S. spent 90% of smartphone time and 77% of tablet time in mobile apps vs. browsers in 2018. Linking to apps has become increasingly important for marketers and agencies to increase conversion. Routing … Read More

10 Ways to Use QR Codes Like Amazon to Win Mobile Commerce

November 26, 2018 | | 3 Comments

News of Amazon’s new holiday toy catalog took the business press by surprise early this month, with each piece of coverage taking note of the irony, for starters, that the e-commerce giant is sending out a print catalog. As … Read More

Merry QRistmas: 5 Lessons from Brookstone’s 2011 Catalog

November 30, 2011 |

Posted by Brian Klais, November 29, 2011

As a QR strategy and technology guy, I encourage marketers to “QR Everything.” You can imagine my delight yesterday when I discovered in my mailbox a liberal dosage of QR codes on the … Read More

How QR Codes Are Becoming The New Link Building

August 1, 2011 |

Freshness at Search Engine Land today!

Quick Response (“QR”) codes have emerged as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. In this month’s column, titled “The New Link Building: How QR Codes Disrupt More … Read More

The New Link Building: How QR Codes Disrupt More Than URLs

July 25, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

Last month, I introduced the idea that QR codes could disrupt your URL strategy. Today, I’ll complete the theme with examples, and best-practice methods for optimizing QR code URLs. Let me summarize my … Read More

Why QR Codes Could Disrupt Your SEO URL Strategy

July 5, 2011 |

Freshness at Search Engine Land today!

With 1600% year-over-year increase in usage, Quick Response (“QR”), codes are emerging as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. What will this mean to the website URLs … Read More

Why QR Codes Will Disrupt Your SEO URL Strategy

June 20, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the … Read More