(Read in entirety at Search Engine Land. Published 2011)
My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut … Read More
If you’re trying to generate QR codes that point to a URL, consult our QR Code Creation Guide below to determine what combination of URL size and error correction settings can produce the optimal QR code for your application.
To … Read More
(Read in entirety at Search Engine Land. Published 2011)
This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, … Read More
Freshness at Search Engine Land today!
This summer, the USPS brilliantly offered a discount to mailers who integrated QR codes with their direct mail. 33% of all mail took advantage of this offer. In our view, this event has raised … Read More
Freshness at Search Engine Land today!
Quick Response (“QR”) codes have emerged as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. In this month’s column, titled “The New Link Building: How QR Codes Disrupt More … Read More
(Read in entirety at Search Engine Land. Published 2011)
Last month, I introduced the idea that QR codes could disrupt your URL strategy. Today, I’ll complete the theme with examples, and best-practice methods for optimizing QR code URLs. Let me summarize my … Read More
Freshness at Search Engine Land today!
With 1600% year-over-year increase in usage, Quick Response (“QR”), codes are emerging as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. What will this mean to the website URLs … Read More
(Read in entirety at Search Engine Land. Published 2011)
SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the … Read More
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