Image
Top
Navigation

QR Marketing Archives - Page 2 of 2 - App Deep Linking and QR Codes for Amazon, Instagram, YouTube, and Facebook Marketers

A Guide to Creating Optimal QR Codes

September 21, 2011 | | 2 Comments

If you’re trying to generate QR codes that point to a URL, consult our QR Code Creation Guide below to determine what combination of URL size and error correction settings can produce the optimal QR code for your application.

To … Read More

How Integrated QR Codes Will Disrupt Your PPC Strategy

August 29, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, … Read More

How to Use QR Codes To Reduce Your PPC Spend

August 29, 2011 |

Freshness at Search Engine Land today!

This summer, the USPS brilliantly offered a discount to mailers who integrated QR codes with their direct mail. 33% of all mail took advantage of this offer. In our view, this event has raised … Read More

How QR Codes Are Becoming The New Link Building

August 1, 2011 |

Freshness at Search Engine Land today!

Quick Response (“QR”) codes have emerged as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. In this month’s column, titled “The New Link Building: How QR Codes Disrupt More … Read More

The New Link Building: How QR Codes Disrupt More Than URLs

July 25, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

Last month, I introduced the idea that QR codes could disrupt your URL strategy. Today, I’ll complete the theme with examples, and best-practice methods for optimizing QR code URLs. Let me summarize my … Read More

Why QR Codes Could Disrupt Your SEO URL Strategy

July 5, 2011 |

Freshness at Search Engine Land today!

With 1600% year-over-year increase in usage, Quick Response (“QR”), codes are emerging as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. What will this mean to the website URLs … Read More

Why QR Codes Will Disrupt Your SEO URL Strategy

June 20, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the … Read More