QR codes are an easily misunderstood technology. This often leads to critical mistakes in QR marketing. But thanks to Coinbase and Super Bowl LVI, we all just experienced what a successful QR ad can look like at scale. (The results … Read More
One of the best kept secrets in mobile marketing is that all of the popular social media apps use well-defined URL address “schemes” for key pages inside the mobile apps. These app URL schemes are typically defined for enabling … Read More
Create a link to open Instagram app directly to your profile from social advertising, email or from other apps. Only takes minutes.Read More
Learn how to advertise your own Instagram profile. Rent the Runway is increasing Instagram followers and engagement with URLgenius, the easy-to-use mobile app deep linking platform designed for marketers and agencies. Create app deep links links that can detect and open Instagram and social apps and brand apps while avoiding website logins.Read More
Using your brand’s domain with Instagram Link Stickers presents brand continuity to your audience looks more professional. More importantly, it inspires trust in the link and that will lead to higher conversion helping you reach your goals faster.Read More
Visits by city and the language-region preferences of your audience are important tools for ad campaign optimization and for making decisions about localizing content. This isn’t new for website marketing but the concept is now being applied to social and brand app marketing more easily. Read More
Wondering about the smallest QR code size that can still function? Or the minimum QR size for print? The three most important variables in calculating a QR code are display size, density and scanning distance. Functional scanning distance is determined by display size and density which have an inverse relationship when display size is constant. Platforms like URLgenius remove a lot of the guesswork for you.Read More
Marketers can create deep links and QR codes that will open the SMS app on their iOS and Android device with a pre-populated message. SMS text messaging deep links look like regular links but have app intelligence built in that can open the right SMS app.Read More
App store icons provide a familiar experience but separate links can be inefficient especially when scaling a campaigns on smaller screens and ad formats. Create a single app download link that can automatically determines if a consumer is on an iOS or Android device and route to the right appropriate app store.Read More
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