Facebook groups have become a popular way for marketers to reach like-minded customers and prospects. Marketers now use Facebook groups to promote events, discuss industry news and engage with brand advocates.
Promoting groups on Facebook can be challenging especially when … Read More
One of the most important marketing efforts for any new or existing company is the creation of a business listing for Google search marketing and Google maps. Marketing managers need to verify and complete Google’s automated listing and continuously update … Read More
Mobile App Deep Linking and Attribution
App deep linking platforms like URLgenius enable marketing campaign managers to launch a page or a feature of your mobile app vs. mobile website. This deep linking capability is possible without SDKs or … Read More
Converting Mobile Website Users to App Users
Converting mobile website visitors into frequent app shoppers is important because app shoppers are known to engage more and spend more. Mobile website banners can be an effective tool for increasing awareness, engagement … Read More
The Marketing Objective
JibJab is famous for making funny things worth sharing. The innovative digital media company has been a pioneer in the creation and distribution of online entertainment since 1999. From political satires like the 2004 viral hit “This … Read More
Social is the Dominant Force Behind the Growth in Digital Spend
Mobile continues to transform the advertising industry. Consider some of the highlights from a new U.S. ad spending forecast for 2017 from Emarketer. Total digital spend continues to see … Read More
Not long ago, deep linking was a phrase that referred to a page deep within a website. Now it is more commonly associated with developer tools and the two million apps in the stores for iOS and Android. Agencies and omnichannel retailers, however, … Read More
Here at Pure Oxygen Labs, we’ve been working hard to create the only deep linking platform designed specifically for marketers. We started out with a focus on social apps and now thousands of marketers are using URLgenius to increase social … Read More
Creating a custom path refers to the ability to change the path name of a URLgenius deep link. Until now, that feature was only available when creating URLgenius links to the app stores for iOS and\or Android. Based on feedback from our … Read More
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