App deep linking with Universal Links and Firebase is confusing because sometimes it works and sometimes it doesn’t. Deep linking doesn’t have to be a headache for marketers and agencies. This article explains why and how marketers can use cloud-based deep linking platforms to create their own deep links independent of these technologies.Read More
As agencies and marketers plan for Q4, there are radical changes brewing within the online advertising ecosystem. Privacy concerns are forcing profound changes to online tracking that will change the availability of targeted audiences for retargeting and other marketing. The result is an industry shift that places greater focus on social marketing as well as first-party marketing tactics. Attribution as we know it today will change. No more installing SDKs that use fingerprinting and cross-site tracking. Instead, Apple and Google both advocate the same best practice when it comes to attribution: appending parameters to pass data from one destination to the website or mobile app. Read More
URLgenius is used around the world by marketing agencies large and small. We Are Social is a well know international marketing agency with offices around the world. Recently, the company did some testing with the URLgenius platform and were so impressed with the platform, paid media manager, Alexandra Williams, participated in a blog post about her experience and why URLgenius is an important part of their strategy for paid social media campaigns.Read More
According to eMarketer, adults in the U.S. spent 90% of smartphone time and 77% of tablet time in mobile apps vs. browsers in 2018. Linking to apps has become increasingly important for marketers and agencies to increase conversion. Routing … Read More
News of Amazon’s new holiday toy catalog took the business press by surprise early this month, with each piece of coverage taking note of the irony, for starters, that the e-commerce giant is sending out a print catalog. As … Read More
Most global brands automatically route international traffic to local websites by detecting various signals from the device. This automatic detection and redirect typically occurs without the visitor having to select choose their location each time they visit the site. … Read More
Facebook groups have become a popular way for marketers to reach like-minded customers and prospects. Marketers now use Facebook groups to promote events, discuss industry news and engage with brand advocates.
Promoting groups on Facebook can be challenging especially when … Read More
One of the most important marketing efforts for any new or existing company is the creation of a business listing for Google search marketing and Google maps. Marketing managers need to verify and complete Google’s automated listing and continuously update … Read More
Alex Skills Top 25,000 as Growth Shows No Bounds
Alexa, Amazon’s voice recognition platform, is on a path to stunning growth over the next few years. The platform along with competition from Google and Apple, is poised to fundamentally change … Read More
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