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iOS 14 and Tracking Consent Requirements Cast Doubt Over Attribution Platforms

June 30, 2020 |

Apple is making moves to gain more control over advertising and attribution. No matter which app you need to link into or whether it’s web banners, deferred deep linking or custom QR codes. Now is the time for marketers and agencies to think differently and consider privacy-centric platforms that let you break free from attribution SDKs while lowering your acquisition and re-engagement costs.Read More

Agency Dashboard: App Deep Linking for Multiple Clients and Brands

June 4, 2020 |

Agencies often have more than one client that needs app deep linking capabilities for brand and social apps. URLgenius offers agencies innovative tools that let you create, manage and report on app deep links across multiple clients and domains. This feature will help you streamline your operations and help your team become more efficient and more profitable. Read More

eBay Seller Q&A: How to Link to the eBay App vs. Website to Increase Revenue

June 3, 2020 |

In this eBay seller interview we learn how easy it is to create app deep links for affiliate marketing into the eBay app to avoid website login screens and to increase engagement and conversion. Creating eBay app deep links takes very little time plus you can use your brand’s domain for your app deep links.Read More

How to Setup Paid Search Campaigns with App Deep Linking

June 2, 2020 |

You don’t need SDKs or technical resources to update your paid search campaigns to open your app for iOS and Android from the same link. Marketers can update existing paid search campaigns with app deep links that can open your brand’s app if installed while giving you control over the fallback URL when it’s not installed. This blog post takes you through the steps for turning a typical web search campaign into a powerful app re-engagement channel.Read More

URLgenius Helps You Deep Link from Your Ionic App into Other Apps

May 13, 2020 |

When it comes to app deep linking, many people often think about technologies that developers are often tasked with evaluating like Apple Universal Links, Firebase, various standalone SDKs etc. But what about cases where you need to link into … Read More

Messenger Bot Best Practices and App Deep Linking

April 3, 2020 |

Here are some real use cases that take these new Facebook Messenger rules for bots into consideration. We asked Janice Gozalez, the CEO and Founder of the bot agency wittyfairy, for a list of her favorite Messenger implementations that can help your increase revenue and conversion and why URLgenius links play an important part of optimizing the customer experience. Read More