(Read in entirety at Search Engine Land. Published 2011)
By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to ignite mobile search marketing and propel mobile web marketing into orbit, … Read More
(Read in entirety at Search Engine Land – December 2010)
With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their consumers: a massive trove of smartphone search analytic … Read More
More about JCPenney’s social and mobile holiday initiatives:
JCPenney gets social to distribute location-targeted mobile coupons – Mobile Commerce Daily – Database/CRM.
I featured JCP campaigns in an article with examples of mobile page detection scripts that misfire and lead … Read More
(Read in entirety at Search Engine Land – November, 2010)
Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping marketers prepare to maximize their 2010 holiday season mobile results. I’ve covered … Read More
(Read in entirety at Search Engine Land – October, 2010)
The 2010 mobile holiday season is now just 30 days out. In last month’s column, I outlined dozens of mobile web page optimization best practices to improve sales and generally … Read More
(Read in entirety at Search Engine Land – September, 2010)
The 2010 retail holiday season kicks off in just 60 days. If you’re like me, you already sense the Christmas shopping budget is sunk, having to decide not which mobile … Read More
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(Read in entirety at TargetMarketing.com. Published 2010)
Marketers today face a Catch-22 proposition: While smartphone adoption has increased exponentially—providing both the platform and legitimacy for the discipline—the budgets and resources dedicated toward mobile marketing … Read More
(Read in entirety at Search Engine Land. Published 2010)
At the recent Shop.org Mobile Marketing Summit, firms like comScore reported web-enabled smartphones now make up 20% of the 3 billion mobile devices worldwide, with market share blazing towards 50% over … Read More
(Read in entirety at Search Engine Land. Published 2010)
I’ve spent the last decade in the search optimization business as a principal, entrepreneur, expert and executive—building the Netconcepts search business, selling the company to Covario, and the past 7 months … Read More
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