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Blog - Page 30 of 33 - App Deep Linking and QR Codes for Amazon, Instagram, YouTube, and Facebook Marketers

RIP Referrer Data! How Mobile Apps Can Kill Your Mobile Metrics

June 6, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

Imagine justifying your PPC budget, if you could no longer track which keywords sent each visitor. Regardless of how successful your program is today, you probably would not think twice about … Read More

Optimizing the Mobile Media Matrix

May 11, 2011 |

Freshness over at Mobile Commerce Daily today!

Smartphones are changing consumer behavior faster, and more significantly, than any technology ever has. What we see emerging for marketers is this “matrix” of mobile media opportunities to optimize. Learn how getting the … Read More

Your Mobile Site May Be A Lot Less Mobile Than You Think

May 9, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

Any smartphone shopper who’s tried to take advantage of the mobile Web will nod incredulously with Google’s recent survey that found 79% of marketers still do not offer mobile-ready content.

For … Read More

Your Mobile Site: Less Mobile Than You Think

May 9, 2011 |

Freshness at Search Engine Land today!

Google says 21% of advertisers have a mobile optimized website. But just how “smart” is your mobile site at properly handling deep page requests from smartphone customers? In this column, I summarize original site … Read More

Introducing Mobile Site Analyzer!

May 2, 2011 |

Posted by Brian Klais

If you’re a smartphone user in 2011, I’m sure you’d agree with me that the mobile consumer web sucks more than it should. Even retail brands that offer mobile-friendly content often frustrate would-be consumers by … Read More

Why Mobile SEO Is Mobile-Friendly

March 14, 2011 |

(Read in entirety at Search Engine Land. Published 20110)

In this column, I want to address the subject initiated last week, titled “Why Mobile-Friendly is Not Mobile SEO,” in response to Google’s recent change in its position towards mobile … Read More