In advance of the IPO, Facebook’s newly revised S1 this week reports mobile users at a stunning 500 million users – 55% of Facebook’s users! Make no mistake: consumers are thinking “mobile first” about Facebook. What’s your brand’s strategy to capitalize?
(Read in entirety at Search Engine Land. Published 2012)
One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website.
Perhaps even … Read More
Super Bowl XLVI was the first big game to occur in the post-PC mobile era. Mobile consumers delivered big numbers all night long. Were advertisers ready to take advantage?
In this month’s Search Engine Land column, I breakdown the key … Read More
(Read in entirety at Search Engine Land. Published 2012)
By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile era. (It was supposed to … Read More
Happy belated New Year’s readers! In my newest Search Engine Land installation, I am proposing 10 cutting-edge mobile search and social resolutions every marketer should consider and implement to connect with mobile consumers in 2012 and beyond.
Check it out! … Read More
(Read in entirety at Search Engine Land. Published 2012)
Happy New Year! Let’s face it, 2012 isn’t the first year someone has christened the “year of mobile.” But it is the first time consumers have done so – and continue to.
Still … Read More
Ever wonder why big brands like Amazon, eBay, or Groupon, have their mobile apps ranked prominently on page 1 of Google, while your bundle of awesomeness remains hidden in the bowels of the App Store and/or Android Market?
Read this … Read More
(Read in entirety at Search Engine Land. Published 2011.)
Retail brands with popular mobile apps are benefiting tremendously this holiday season from prominent mobile app visibility in Google’s organic search results.
Search for Groupon, eBay, Amazon, Target, QVC or … Read More
(Read in entirety at Search Engine Land. Published 2011.)
As we approach Thanksgiving in the US, Google’s recent introduction of secure search understandably left many in SEO-land feeling more like the 99% these days – betrayed and powerless over the … Read More
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