Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.
Last night, we released an upgrade to URLgenius extending app-detection and deep-link support for millions of Facebook business pages. Our original rollout supported only Facebook profile pages, but hey, geniuses never sleep.
In advance of the IPO, Facebook’s newly revised S1 this week reports mobile users at a stunning 500 million users – 55% of Facebook’s users! Make no mistake: consumers are thinking “mobile first” about Facebook. What’s your brand’s strategy to capitalize?