Last February, Criteo released their Q4 2015 State of Mobile Commerce Report which analyzed over 1.5 Billion online transactions on mobile devices. One of the most important takeaways from the paper was that mobile apps converted at a higher rate than … Read More
Last night, we released an upgrade to URLgenius extending app-detection and deep-link support for millions of Facebook business pages. Our original rollout supported only Facebook profile pages, but hey, geniuses never sleep.
Now, those of you that … Read More
UPDATE 9/25/2014: The number of apps in each store continues to rise. Below is an updated chart reflecting the number of apps in each app store as of September 2014.
Stunning. Yesterday, ABI Research estimated mobile users will download 70 billion apps … Read More
(Read in entirety at Mobile Marketer or Mobile Commerce Daily)
Mobile is introducing greater complexity than marketers have seen, faster than they are ready to handle it.
While the “mobile media matrix” is not as sinister as the matrix of … Read More
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