While most retailers still used dedicated mobile sites to power their mobile shopping in 2014, a significant shift is underway as retailers migrate towards responsive design and dynamically served mobile sites.
Based on mobile SEO audits Pure Oxygen Labs … Read More
Industry research confirms that consumers are increasing the time they spend inside smartphone apps. Localytics recently reported the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing … Read More
Today, Google rolled out a new sort of mobile SEO penalty that punishes companies that have mobile websites with irrelevant redirects. Google will start placing a “searcher beware” warning label on their listings. This is a new penalty specifically for … Read More
Today we are releasing a complimentary new research report (request a copy) focused on a unique mobile-specific issue that could impact mobile commerce this holiday season for some of the 75% of retailers that provide dedicated mobile sites.
Based on impending changes to Google’s search algorithm for mobile, we assessed the top 100 Fortune 500 companies to see how those companies would fare if Google’s changes went into effect today. Today, we are sharing the results of … Read More
UPDATE 9/25/2014: The number of apps in each store continues to rise. Below is an updated chart reflecting the number of apps in each app store as of September 2014.
Stunning. Yesterday, ABI Research estimated mobile users will download 70 billion apps … Read More
Did you know that today’s smartphone consumer has just a 1 in 5 chance of accessing mobile content from the largest US retailers? This is the surprising conclusion from new, original Pure Oxygen Mobile research, featured in the 2012 Internet … Read More
In this post I suggest a distinction for brands between being “mobile friendly” and being “mobile optimized.” I think it’s important to recognize how too narrow a definition of “mobile-friendliness” can alienate mobile consumers. I advocate for taking a more … Read More
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