One of the best kept secrets in mobile marketing is that all of the popular social media apps use well-defined URL address “schemes” for key pages inside the mobile apps. These app URL schemes are typically defined for enabling … Read More
If your company is shifting its resources to focus more on app marketing you are not alone. Amid the economic turmoil created by the Covid-19 crisis, the app market continues to see strong growth as consumers get ever more accustomed … Read More
For those new to the term, URL schemes enable a link to open a page deep within a mobile app. In addition, they enable a link to trigger a feature in the mobile device such as the camera. About two years ago we did … Read More
Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.
One … Read More
Today we’re releasing improved URLgenius support for deep-linking Android users into Facebook “Pages” inside the Facebook app.
In our initial release, we enabled basic deep-linking into Pages within the Facebook app via a single URL scheme served to both … Read More
Google launched the long-awaited, revamped Google Maps App for iPhone/iOS users left wandering, aimlessly (and suffering withdrawal) since iOS6 was released this fall. Yay Google!
Besides restoring iOS users with access to Google’s much more reliable map results, the rebuilt Maps app is … Read More
(Read in entirety at Search Engine Land. Published 2011)
My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut … Read More
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