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7 Mobile Opportunities Advertisers Had to Win Super Bowl XLVI

February 16, 2012 |

Super Bowl XLVI was the first big game to occur in the post-PC mobile era. Mobile consumers delivered big numbers all night long. Were advertisers ready to take advantage?

In this month’s Search Engine Land column, I breakdown the key … Read More

7 Opportunities Super Bowl Advertisers Had to Win Mobile Consumers

February 16, 2012 |

(Read in entirety at Search Engine Land. Published 2012) 

By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile era. (It was supposed to … Read More

5 SEO Tips to Increase Your App’s Popularity & Google Rankings

February 1, 2012 |

(Read in entirety at Multichannel Merchant. Published 2012)

You’ve got iOS and Android apps. You already know discovery in the App Store and Android Market is a challenge. Now there’s a powerful new channel consumers can use to find and … Read More

10 Resolutions for Mobile Search & Social in 2012

January 16, 2012 |

Happy belated New Year’s readers! In my newest Search Engine Land installation, I am proposing 10 cutting-edge mobile search and social resolutions every marketer should consider and implement to connect with mobile consumers in 2012 and beyond.

Check it out! … Read More

Shh! 5 SEO Secrets to Getting Your Mobile Apps Ranked on Page 1 of Google

December 23, 2011 |

Ever wonder why big brands like Amazon, eBay, or Groupon, have their mobile apps ranked prominently on page 1 of Google, while your bundle of awesomeness remains hidden in the bowels of the App Store and/or Android Market?

Read this … Read More

5 SEO Tips To Get Your Mobile Apps Ranked In Google SERPs

December 23, 2011 |

(Read in entirety at Search Engine Land. Published 2011.)

Retail brands with popular mobile apps are benefiting tremendously this holiday season from prominent mobile app visibility in Google’s organic search results.

Search for Groupon, eBay, Amazon, Target, QVC or … Read More

Does Google Love Your Mobile App?

December 14, 2011 | | 1 Comment

Posted by Brian Klais

Google has made huge strides lately indexing and displaying iOS (and Android) app profile pages within the regular search results. But curious minds want to know: just how is Google’s algorithm treating iOS apps listed among … Read More

Merry QRistmas: 5 Lessons from Brookstone’s 2011 Catalog

November 30, 2011 |

Posted by Brian Klais, November 29, 2011

As a QR strategy and technology guy, I encourage marketers to “QR Everything.” You can imagine my delight yesterday when I discovered in my mailbox a liberal dosage of QR codes on the … Read More

Give Thanks Google Hasn’t Secured Mobile Search Data – Yet

November 21, 2011 |

(Read in entirety at Search Engine Land. Published 2011.)

As we approach Thanksgiving in the US, Google’s recent introduction of secure search understandably left many in SEO-land feeling more like the 99% these days – betrayed and powerless over the … Read More

10 Ways To Play Google’s Delay in Securing Mobile Search

November 21, 2011 |

Happy Thanksgiving week!

Today over at Search Engine Land, I look at Google’s recent introduction of “secure search” as it relates to mobile search, and in particular, it’s absence from mobile Google queries. I think this is fairly surprising, since … Read More

Why Mobile Is Spinning Our New Invisible Web

October 24, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

It’s been about a decade now since marketers woke up to the reality of the deep “invisible Web” – that mass of dynamic content search engines couldn’t see, index, or associate … Read More