As the social media landscape continues to evolve with new social networks, it’s easy to forget that YouTube is one of the OG apps that set a precedent for social media advertising. For consumers, it’s still the leading ‘go-to’ destination not … Read More
What was once mainly a place for teens to upload trendy dance moves, TikTok reached the milestone of 1 billion users worldwide by September 2021 by masterfully attracting creators and viewers of all demographics to its platform. In tandem with this growth, it … Read More
Instagram’s ad revenue is forecasted to grow to an incredible 39.7 billion dollars. If your advertising budget is part of that forecast, you already know that the platform gives your brand a lot of ways to promote its products and services, including profile … Read More
It’s no secret that consumers spend a lot of their time on their mobile devices—more than 4 hours per day! Of course, a lot of that time is a reflection of how often consumers tend to jump in and out of their favorite apps (including … Read More
If you’re setting a paid search campaign for Amazon you need an app deep link or miss out on measuring sales and engagement for remarketing. In other words, your campaign drives almost zero measurable benefit. That’s why you’re seeing clicks in the Amazon ads console but and no conversion but your overall sales are going up and the your campaign isn’t getting credit. This post shows you how to fix it.Read More
Every online marketer around the world is probably familiar with Google Analytics for measuring web traffic and campaign attribution, but what about mobile apps? Marketers are discovering that with the right campaign link it’s possible to route traffic to a brand’s … Read More
Have you been thinking about advertising products on Amazon through non-Amazon channels such as Facebook, Instagram, or TikTok? Or maybe even via Google search ads that go directly to your Amazon product listings? Well, now is the time! Amazon is offering a big financial … Read More
It’s 2022, and by now (courtesy of the recent pandemic), we are all familiar with QR codes and how to use them. What was once a cool way to save time is now an essential enterprise solution that is taking the … Read More
Instagram has exceeded all expectations when it comes to its status as a trailblazing app. Once upon a time, it was just a virtual space where people could upload their mobile photos in a square frame (1:1 aspect ratio), add different … Read More
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