News of Amazon’s new holiday toy catalog took the business press by surprise early this month, with each piece of coverage taking note of the irony, for starters, that the e-commerce giant is sending out a print catalog. As … Read More
Most global brands automatically route international traffic to local websites by detecting various signals from the device. This automatic detection and redirect typically occurs without the visitor having to select choose their location each time they visit the site. … Read More
Facebook groups have become a popular way for marketers to reach like-minded customers and prospects. Marketers now use Facebook groups to promote events, discuss industry news and engage with brand advocates.
Promoting groups on Facebook can be challenging especially when … Read More
One of the most important marketing efforts for any new or existing company is the creation of a business listing for Google search marketing and Google maps. Marketing managers need to verify and complete Google’s automated listing and continuously update … Read More
Readers Are Embracing the New York Times’ Digital Strategy
On July 17, 2017 the New York Times reported one of its strongest quarters in recent memory due in large part to the success of the New York times mobile app. … Read More
Mobile App Deep Linking and Attribution
App deep linking platforms like URLgenius enable marketing campaign managers to launch a page or a feature of your mobile app vs. mobile website. This deep linking capability is possible without SDKs or costly … Read More
Converting Mobile Website Users to App Users
Converting mobile website visitors into frequent app shoppers is important because app shoppers are known to engage more and spend more. Mobile website banners can be an effective tool for increasing awareness, engagement … Read More
The Marketing Objective
JibJab is famous for making funny things worth sharing. The innovative digital media company has been a pioneer in the creation and distribution of online entertainment since 1999. From political satires like the 2004 viral hit “This … Read More
Social is the Dominant Force Behind the Growth in Digital Spend
Mobile continues to transform the advertising industry. Consider some of the highlights from a new U.S. ad spending forecast for 2017 from Emarketer. Total digital spend continues to see … Read More
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