Wondering about the smallest QR code size that can still function? Or the minimum QR size for print? The three most important variables in calculating a QR code are display size, density and scanning distance. Functional scanning distance is determined by display size and density which have an inverse relationship when display size is constant. Platforms like URLgenius remove a lot of the guesswork for you.Read More
App store icons provide a familiar experience but separate links can be inefficient especially when scaling a campaigns on smaller screens and ad formats. Create a single app download link that can automatically determines if a consumer is on an iOS or Android device and route to the right appropriate app store.Read More
One of those rising stars of contactless marketing is the QR code. But being the savvy marketer you are, you know that they’ve actually been around for quite some time. Consider the evolution of the QR, why they’re popular again and what you need to know today create successful future campaigns that maximize scanning and conversion.Read More
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