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Social Marketing

How App Deep Linking to Messenger Can Yield a 12x Return on Ad Spend

January 9, 2020 |

Social marketing continues to spark an ongoing revolution in the ecommerce and apparel industries. New brands are launching every day and a hyper-competitive marketplace is inspiring not only great design but innovative marketing technologies that improve the customer experience. Consumers … Read More

Amplify Your Snapchat Lens Awareness and Engagement with App Deep Linking

November 25, 2019 |

Anyone can create deep links into Snapchat lenses for use in other apps and marketing channels. Deep linking to your Snapchat lens from email, websites, QR codes or other apps gets your audience back into Snapchat directly to your lens with one click. Read More

How to Minimize Mobile Friction and Maximize Sales this Holiday Season

November 15, 2019 |

In-app social ads are not the only option for removing friction. Marketers and agencies are finding other solutions that eliminate friction from the consumer journey and move consumers more seamlessly from social apps to retails apps. Rent the Runway, for example, uses URLgenius deep links in their Instagram stories to open the Rent The Runway app to specific product pages.Read More

Deep Linking Tip #7: Promoting Social Pages

September 23, 2015 |

One of the easiest ways for marketers to get started with mobile deep linking is to promote your brand’s social marketing pages using intelligent links that will check for the social app on the user’s device. The mobile apps for … Read More

Deep Linking Tip #6: Drive App Installations from Social Media

September 21, 2015 |

For brands and retailers that have a mobile app, simply driving installations can be challenging. The good news is that most brands have been spending the last several years working hard to build a strong social following on Facebook, Twitter, Pinterest … Read More