Since Snapchat opened its platform up to advertising in 2014, the social app has proven itself as a fountain of potential revenue with a unique reach.
In fact, as of January 2022, the number of daily Snapchat users totaled approximately 319 … Read More
It’s no secret that consumers spend a lot of their time on their mobile devices—more than 4 hours per day! Of course, a lot of that time is a reflection of how often consumers tend to jump in and out of their favorite apps (including … Read More
For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More
Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.
One … Read More
Industry research confirms that consumers are increasing the time they spend inside smartphone apps. Localytics recently reported the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing … Read More
UPDATE 9/25/2014: The number of apps in each store continues to rise. Below is an updated chart reflecting the number of apps in each app store as of September 2014.
Stunning. Yesterday, ABI Research estimated mobile users will download 70 billion apps … Read More
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