Online retailers and other companies with both mobile apps and mobile websites are navigating a tricky marketing landscape when it comes to optimizing the user experience. Although mobile websites have evolved significantly in the past several years, more brands and … Read More
Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. Currently about half of the Internet Retailer 500 have an app for iOS or Android yet most omnichannel marketing efforts lead smartphone … Read More
Deep linking to mobile apps has become a hot topic for retailers leading up to the holiday season as consumer behavior continues to evolve toward mobile devices. We’ve all seen the studies – consumers are using mobile devices now more … Read More
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