There’s been a lot written about Google App Indexation in the mobile and advertising trade press. Anyone with an app to promote on the Android platform can potentially benefit because when your app is indexed Google is able to find … Read More
Omni-channel marketing is more than a marketing buzzword, it means survival for online retailers battling Amazon. Publishers, brands and agencies are striving to blur the online\offline shopping experiences in ways that provide better customer service, better selection and more convenience.
A … Read More
Personalization has been a major theme within the marketing technology industry for a few years now and it has completely changed email marketing as a channel. Retailers continue to increase their investments in personalization and they are capitalizing on the wealth … Read More
Brands and retailers spend millions of dollars on search marketing every year. Expected to reach over 130 billion USD in spending worldwide, paid search continues to be a top driver of brand engagement and sales for all types of retailers.
Many brands and retailers go into lock-down or “code freeze” mode in Q4, pausing any development or changes to their e-commerce sites and mobile apps to help avoid any glitches as they strive to maximize sales during the holiday season.
Deep linking to mobile apps has become a hot topic for retailers leading up to the holiday season as consumer behavior continues to evolve toward mobile devices. We’ve all seen the studies – consumers are using mobile devices now more … Read More
Display advertising continues to dominate multi-channel marketing spend. According to eMarketer, in the U.S. alone, spending on display advertising is projected to reach a staggering $37.36 Billion USD.
What’s even more striking, however, is the split between desktop and mobile … Read More
For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More
Attend the Media Post Search Insider Summit June 10-13 and check out the session titled Mobile Apocalypse: The Art of Mobile Ranking. Our Chief Solutions Officer, Eric Papczun, will lead a lively panel discussion about what it takes to capitalize … Read More
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