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The Pure Oxygen Mobilize Blog :: Tips for Optimizing Mobile Search, Social, App, and QR Marketing Performance

AR Deep Links: How to Make Your Filters and Lenses Go Viral

January 20, 2020 |

Learn how to create app deep links that open direclty to your filter or lens. No matter what channel you are using to promote your Instagram filter or Snapchat lens, app deep links will help get your visitor into your AR experience more efficently and more smoothly. Increasing engagement will increase the chances of your AR efforts going viral.Read More

How App Deep Linking to Messenger Can Yield a 12x Return on Ad Spend

January 9, 2020 |

Social marketing continues to spark an ongoing revolution in the ecommerce and apparel industries. New brands are launching every day and a hyper-competitive marketplace is inspiring not only great design but innovative marketing technologies that improve the customer experience. Consumers … Read More

How to Minimize Mobile Friction and Maximize Sales this Holiday Season

November 15, 2019 |

In-app social ads are not the only option for removing friction. Marketers and agencies are finding other solutions that eliminate friction from the consumer journey and move consumers more seamlessly from social apps to retails apps. Rent the Runway, for example, uses URLgenius deep links in their Instagram stories to open the Rent The Runway app to specific product pages.Read More

How to Deep Link to Alexa Skills

October 11, 2017 | | 5 Comments

Alex Skills Top 25,000 as Growth Shows No Bounds

Alexa, Amazon’s voice recognition platform, is on a path to stunning growth over the next few years. The platform along with competition from Google and Apple, is poised to fundamentally change … Read More

Mobile Marketing and Mobile App Deep Linking in an iOS 11 World

October 3, 2017 | | 1 Comment

Apple’s roll-out of iOS 11 on September 19, 2017 unleashed a number of important changes and upgrades to the iOS consumer experience – creating opportunities and risks for mobile marketers looking to reach and engage app users.

Here are a … Read More

Monster’s Military.com Enlists Pure Oxygen Labs to Increase Mobile App Access for 10 Million Members

September 6, 2017 |

The website Military.com was launched in 1999 to revolutionize the way the 30 million Americans with military affinity stay connected and informed. Today, it is the largest online military and veteran membership organization — 10 million members strong.

Membership to … Read More

SoundCloud App Deep Linking and Tracking App Opens, Geo, Referring UR

September 3, 2017 | | 7 Comments

The SoundCloud Platform is Part Music Service Part Creative Hub

A favorite of DJs and music producers, SoundCloud is the go-to platform for all types of musicians, artists, bands and songwriters. The company started as a platform for independent musicians … Read More

Chrome and HTTPS: 40% of IR100 Retailers Not Ready for New “Not Secure” Warnings in October

August 18, 2017 |

Google is famous for announcing important technical news without fanfare. Last night was no exception when it sent a message through the Google Search Console that websites not using HTTPS will be subject to new “not secure” warnings starting in … Read More