Podcast marketing is now a hot trend but promoting them can be challenging. Facebook and other platforms do not want you to leave their app to open a podcast app. When a mobile user clicks the link to open your podcast, the embedded browser for Facebook and other apps will direct your visitor to a web login screen which breaks the connection to the podcast. You can easily fix this with app deep linking.Read More
Apple’s new privacy policy presents new challenges for marketers. Whether your goals are increasing brand engagement or app installs, there are innovative, organic campaign techniques that exist today that do not require SDKs or put your company at risk for a data breach or a privacy backlash.Read More
App deep links to TikTok profiles and videos can help you get more followers and engagement more efficiently. Avoid mobile webslogins and unnecessary landing pages. Read More
We sat down with the owner of an affiliate publisher site in Europe to learn more about affiliate marketing and today’s online shopping environment. He is seeing incredible results and wanted to share his experience and best advice for increasing conversion and commissions with Amazon app deep linking.Read More
The limited ability for app marketers to drive app installs with paid media on iOS 14 devices will put a spotlight on organic strategies. Make sure you optimize your organic app install growth with these tactics which will help provide you with maximum organic reach. Read More
Social media managers are always striving to increase engagement with their social content. When determining where to focus social marketing efforts, it helps to understand what percentage of a target audience has a particular social app installed on their mobile … Read More
No matter what type of YouTube content you’re promoting, a profile, a channel, or a specific video, avoid mobile website logins. Make sure your YouTube links can open the YouTube app for iOS and Android. Marketers and agencies need to update their YouTube links with a cloud-based deep linking platform that is designed for marketers and agencies where one can compose and test deep links immediately.Read More
In this eBay seller interview we learn how easy it is to create app deep links for affiliate marketing into the eBay app to avoid website login screens and to increase engagement and conversion. Creating eBay app deep links takes very little time plus you can use your brand’s domain for your app deep links.Read More
You don’t need SDKs or technical resources to update your paid search campaigns to open your app for iOS and Android from the same link. Marketers can update existing paid search campaigns with app deep links that can open your brand’s app if installed while giving you control over the fallback URL when it’s not installed. This blog post takes you through the steps for turning a typical web search campaign into a powerful app re-engagement channel.Read More
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