Regular URLs for music cannot always open music streaming apps and instead the user is sent to a mobile website to login. Each music streaming platform has their own links that open their own app requiring marketers to promote multiple links. When most of your iOS listeners prefer iTunes while Android listeners prefer Spotify or another music app, a single campaign link that can open either app is ideal.Read More
We sat down with Natasha Takahashi, Chief Marketing Officer & Co-Founder of School of Bots to talk about the upcoming changes to the Facebook Messenger platform in March 2020. We’ll also learn how app deep linking with URLgenius is an important part of their strategy.Read More
Learn how to create app deep links that open direclty to your filter or lens. No matter what channel you are using to promote your Instagram filter or Snapchat lens, app deep links will help get your visitor into your AR experience more efficently and more smoothly. Increasing engagement will increase the chances of your AR efforts going viral.Read More
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