In-app social ads are not the only option for removing friction. Marketers and agencies are finding other solutions that eliminate friction from the consumer journey and move consumers more seamlessly from social apps to retails apps. Rent the Runway, for example, uses URLgenius deep links in their Instagram stories to open the Rent The Runway app to specific product pages.Read More
URLgenius is used around the world by marketing agencies large and small. We Are Social is a well know international marketing agency with offices around the world. Recently, the company did some testing with the URLgenius platform and were so impressed with the platform, paid media manager, Alexandra Williams, participated in a blog post about her experience and why URLgenius is an important part of their strategy for paid social media campaigns.Read More
Alex Skills Top 25,000 as Growth Shows No Bounds
Alexa, Amazon’s voice recognition platform, is on a path to stunning growth over the next few years. The platform along with competition from Google and Apple, is poised to fundamentally change … Read More
Apple’s roll-out of iOS 11 on September 19, 2017 unleashed a number of important changes and upgrades to the iOS consumer experience – creating opportunities and risks for mobile marketers looking to reach and engage app users.
Here are a … Read More
The website Military.com was launched in 1999 to revolutionize the way the 30 million Americans with military affinity stay connected and informed. Today, it is the largest online military and veteran membership organization — 10 million members strong.
Membership to … Read More
The SoundCloud Platform is Part Music Service Part Creative Hub
A favorite of DJs and music producers, SoundCloud is the go-to platform for all types of musicians, artists, bands and songwriters. The company started as a platform for independent musicians … Read More
Google is famous for announcing important technical news without fanfare. Last night was no exception when it sent a message through the Google Search Console that websites not using HTTPS will be subject to new “not secure” warnings starting in … Read More
The Marketing Objective
JibJab is famous for making funny things worth sharing. The innovative digital media company has been a pioneer in the creation and distribution of online entertainment since 1999. From political satires like the 2004 viral hit “This … Read More
For those new to the term, URL schemes enable a link to open a page deep within a mobile app. In addition, they enable a link to trigger a feature in the mobile device such as the camera. About two years ago we did … Read More
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