Here at Pure Oxygen Labs, we’ve been working hard to create the only deep linking platform designed specifically for marketers. We started out with a focus on social apps and now thousands of marketers are using URLgenius to increase social … Read More
Last February, Criteo released their Q4 2015 State of Mobile Commerce Report which analyzed over 1.5 Billion online transactions on mobile devices. One of the most important takeaways from the paper was that mobile apps converted at a higher rate than … Read More
The decrease in broadcast television audiences has been written about at length in the last few years. Despite such dire predictions, however, TV is expected to garner 35.8% of all media spend in the United States this year which is … Read More
Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. Currently about half of the Internet Retailer 500 have an app for iOS or Android yet most omnichannel marketing efforts lead smartphone … Read More
For those familiar with the free version of URLgenius you may know that your links have been set to present the user with a choice page letting the user select between app or Web. Paying customers have the option to … Read More
Software development can be a tricky business especially on mobile where everything is moving at light speed. Whether one is building for iOS, Android or Windows, whenever a new update to an operating system is released, it’s all hands on … Read More
Omni-channel marketing is more than a marketing buzzword, it means survival for online retailers battling Amazon. Publishers, brands and agencies are striving to blur the online\offline shopping experiences in ways that provide better customer service, better selection and more convenience.
A … Read More
Many brands and retailers go into lock-down or “code freeze” mode in Q4, pausing any development or changes to their e-commerce sites and mobile apps to help avoid any glitches as they strive to maximize sales during the holiday season.
Deep linking to mobile apps has become a hot topic for retailers leading up to the holiday season as consumer behavior continues to evolve toward mobile devices. We’ve all seen the studies – consumers are using mobile devices now more … Read More
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